Backyard Rockets
Art Director | Kevin Ullrich
Designer | Ed Tuttle
Working with Ed on developing the design of this box kit was my introduction to digital models. Ed created the 6 paper rocket patterns, and he was able to turn and rotate each digital model as needed to accommodate the addition of the title type and advertisement copy to the box front. Created specifically for Barnes & Noble, the product performed extremely well in the stores and continuously reprinted for more than 10 years.